I was thinking the same thing.
If it's a data transmission then yes obviously the bandwidth rules apply.
If it's an image transmission then a different set of rules apply.
If its a spread spectrum transmission then 97.311 applies.
The problem is defining what you are transmitting.
http://www.qsl.net/kb9mwr/projects/wireless/70cm-ATV-HSMM.html
As for chewing the the band. You really have to look at it on a case
by case basis, geographically.
Where I live, 70cm is pretty dead, so a 5 MHz wide signal isn't a big
deal. 15 years ago a guy was playing with analog ATV and that really
did rip up the band, as it had no real filtering, and at the time the
band was active.
97.307 doesn't apply to FHSS or DSSS. The
applicable section is
97.311.
Anyway this isn't the place to discuss rules in my opinion.
However if we keep connecting slow speed conventional radios to the
amprnet, then it will continue to be what is has for the last 20+
years. I am glad to see some people thinking out of the box, and
exploring different technologies.
Getting back on topic, I read there was a recent presentation titled
"Providing authenticated amateur radio services on the Internet", is
there a paper or video available for those of us who didn't attend?